Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Rather than trying to sell your products or services, you are offering truly relevant and useful content to your prospects and customers to help them solve their problem.
Planning and developing content is one thing. Getting it in front of the correct target market and then managing it on an ongoing basis is another thing. And this is one of the greatest challenges for many companies today. Hundreds of businesses create great content everyday; but then no one sees it because it is not where customers are looking. Or shares it. Or turns into a customer because of it. And that makes this “content thing” just one big waste of time. Don’t let that be your company.