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Can Your Local Customers Find Your Business?

If your business is set up to service local customers you’ve come to the right place. By now we are more than positive that you know just about everyone now has a smartphone, or phone that is able to perform an online search. And did you know that more than 40% of mobile searches have LOCAL INTENT? Two in three people take direct action as a result and one in three people went on to make a purchase from a local business.

Google has also noted that one in three US mobile searches is now a‘local’ based search and 87% of people use their phone when on they’re on the go. Google has also found that 95% of mobile users look up local information on their phones and are calling or visiting a local business. CAN YOUR BUSINESS BE FOUND WHERE YOUR LOCAL CUSTOMERS ARE SEARCHING?

10 reasons why local SEO will help attract new customers to your business

1. Local customers are looking to the internet to find local businesses
64% of local customers use local online search engines like Yelp as their main way to find local business; who uses a newspaper anymore?

2. The number of online searches for local businesses is up 58%
In 2008/09 the number of ‘local searches’ (i.e. a search that included a location in it) grew by 58%. This was more than double the growth in general search volumes meaning that more & more people are looking for local information & businesses via search engines like Google.

3. Local search marketing is highly targeted & timely
Using local search engines & online directories promotes your business to local customers at exactly the point that they’re looking for your business. There’s no better time to connect with a potential customer then when they really need you.

4. Highest conversion levels of all local advertising channels
Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion on some directories. That means that you’ll convert 1 in 2 leads into an actual customer.

5. Mobile internet usage growth
More and more local customers use mobile phones and mobile ‘apps’ to find best local business while they’re walking around. Local SEO covers both PC & mobile internet access meaning you never miss out on a potential customer.

6. Great return on investment
Unlike other advertising (e.g. local papers, leaflets etc…) with local SEO there is little wasted exposure. You reach potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

7. Only 10% of businesses have claimed their Google Places local listings
Most local businesses haven’t got to grips with online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike while the iron’s hot.

8. Many of the best local SEO opportunities are free (for now!)
It’s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. That’s free promotion for your business, but it may not be free forever.

9. Local newspaper readership is in massive decline, down 40-80%
Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.

10. 70% of local consumers trust online business reviews
Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.

And if you need an 11th reason to grow your business through local online marketing then here’s an ethical reason for choosing local SEO – it’s Green & Eco-friendly

These trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and boost your business before your competitors boost theirs.

What is Local Optimization?

Local SEO is a highly effective form of local online marketing. Locally optimized businesses are the businesses in front of local customers at exactly the time they’re looking for that type of business.
Local optimization uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal. Millions of local customers use these services every day to find the best local businesses in their area.

Local optimization removes the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested in your service.

Local SEO reaches local customers when they’re looking to buy your product or service – they need your service and they’re ready to buy it soon or now!

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

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